Posted under Implementations
CDC Software, owner of Pivotal CRM Suite, informed about efects of Pivotal MarketFirst implementation at Sharp Electronics.
Acording to Sharp Electronics Manufacturing Corporation of America’s informations, Pivotal MarketFirst solution help to achieve following results:
- saving over 1.6 million USD in operating costs
- reducing cost per lead from 76 to 8 USD
- saving 420,000 USD over four years by reducing advertising agency fees
- labor savings of 87,000 USD annually
Sharp Electronics currently uses MarketFirst for automated lead capture and rankings from its Website, phone calls, trade shows, events, and inbound and outbound telemarketing; lead qualification and dissemination. They also allow dealers to access lead information directly from the MarketFirst “dashboard”; creating Web pages that serve as scripts for the telemarketers; communicating with dealers; surveying and communicating with customers; and online registration for trade shows, events, training classes, seminars, and Webinars.
You can read more about this implementation at this website.
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